It's not magic, but it may seem like it is! There's no quick piece of software or app that does this to the level of perfection that we have. Our skilled 3D designers use the same 3D modeling software that the movie pros use to make stunning CGI in our favorite Hollywood blockbusters.But this time they're doing it to your photo. First, our designers remove the background from your image and focus solely on the subject (and any necessary objects, for example, a sofa that the subject may be sitting on). Then - and forgive us for getting a little technical for a moment - our designers are able to place the 2D photo on a plane (not one in the sky, a 3D plane in a virtual environment). They then "pull forward" (or extrude) certain features that they believe would be distances in real life. A dog's snout, a human's nose - all of these features that require a human's touch to judge what the distance would be in 3D. There's a reason there isn't a program or an app that can do this automatically.It's not magic, though. We can't recreate part of an image that doesn't exist, so in a face photo, the back of the subject's head isn't added. Instead, you'll be able to see it from the front and sides, and the back of the crystal will appear "mirrored" from the front, which is a very neat illusion!